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Our MSc Marketing at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year programme enhances employability through developing your ability to contribute to the real needs of the marketing and business community.

The MSc Marketing programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem-solving, and the application of digital marketing. The blended nature of the programme will turn Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.

Our graduates have gone on to work for a diverse range of organizations, including Accenture, Deloitte, Apple, Janssen, and DoneDeal, amongst many others.

The MSc in Marketing programme is delivered over 12 months, in two parts, using a combination of:

• lectures
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars