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The world is full of stories that need to be told. Get the industry skills you need to become a communications specialist and weave stories with digital threads using a wide range of technologies, from websites and apps to films, podcasts and more.
 

Why study the Bachelor of Communication?
 

Get the know-how to embark on a vibrant career in the creative, design and media industries.

With this degree, you will learn how to create engaging multimedia content that connects with audiences and sparks conversations that can shift hearts and minds, leading to social change.

From designing websites and mobile apps; through to producing TV, films and podcasts, creating social media content, designing games and virtual reality (VR) experiences; or developing a digital marketing campaign – the possibilities are endless.

Waikato's Bachelor of Communication is an ideal choice if you’re a creative thinker who enjoys expressing ideas and talking to people, and you're interested in the latest social trends and digital technology.

This degree offers a unique blend of arts, design and management perspectives on communication, providing you with a versatile skillset tailored for the modern world.

Major: Creative Media

Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. 

Why study Creative Media?

Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.

Students enrolled in this major will develop skills in using contemporary creative arts within communication roles for the purpose of clear, engaging, persuasive and powerful storytelling.

Learn how creative expression can be used to challenge people’s assumptions, or encourage them to take civil action and prompt social change.

Graduates will be experimental thinkers who can strategically blend text, images, music, sound, film and performance to achieve their communication goals in a media-rich world.

The major includes papers focused on design thinking, intercultural communication, interactive and social media, the semiotics of sound and images to express ideas, human interest storytelling, and professional studio production (live editing, green screen, cameras and lighting).

Students will work on a variety of practical projects designed to expand their creative practice, such as audio-visual installations, gaming and VR.