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RIT's product development degree is a leadership program for experienced engineers and technical specialists who aspire to high-level positions associated with product innovation. The product development program integrates business and engineering management courses, delivering them online or on-campus so you can continue to work while taking classes.

New products and services are the lifeblood of today’s high-technology firms, and companies need more technically grounded leaders to drive the engine for business growth. RIT's product development master's integrates business and engineering courses consistent with cross-functional, end-to-end product development and the systems perspective critical to conceive, create, launch, and support today’s complex product portfolios. You will acquire the foundation skills and strategic perspective necessary to become a future leader and senior manager who drives business growth through new products and services. In short, the master's in product development program prepares today’s technical experts for successful careers as project leaders and technically grounded senior managers of their enterprises.

To stay on the cutting edge, the product development program was designed by academic and industry leaders to integrate formal education with state-of-the-art research and best practices from industry. It includes a year-long capstone project that generates significant return on investment for sponsoring organizations. Electives and the capstone project provide flexibility to tailor the program's content to specific learning objectives of students and sponsoring organizations. The master's in product development is offered fully online or as a blend of online and on-campus courses. You may start any term (fall, spring, summer) and complete courses at your own pace.