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Bachelor of Business Administration in Marketing Shorelight Group - University of Wisconsin-Eau Claire Shorelight Group - University of Wisconsin-Eau Claire, USA

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USD 20273

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

USD 25

Application Fee

Duration icon

48 months

Duration

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6

IELTS

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75

TOEFL

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70%

Min GPA

Program Overview

Create successful promotion strategies, conduct market research and learn how to build customer loyalty with a marketing degree from the University of Wisconsin-Eau Claire.

Explore the Many Areas of Marketing

Delve into the multifaceted world of marketing with our comprehensive undergraduate program. Our curriculum is designed and delivered by faculty that care about your success. Get ready to engage with a variety of subjects including decoding the mysteries of consumer behavior, crunching numbers like a pro with analytics, or mastering the art of becoming a sales superstar.

The program emphasizes experiential learning, providing you with exposure to the latest industry practices and the opportunity to connect with professionals in the field. You will have the opportunity to secure internships, participate in competitions and take on leadership roles with our award-winning student organizations. A semester-long capstone project offers you a chance to provide actionable insights and recommendations to real businesses facing current challenges.

Graduates from UWEC’s marketing program hit the ground running, equipped with everything they need to be successful in their field. Are you ready to be one of them?

Read more

Additional Information

Program Level 4-Year Bachelor's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Jan 2026

Closed

Sep 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    75 TOEFL Score Minimum Overall Score
    54 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    460 Sat Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    20273

    Tuition Fee
    (USD)

    USD 25

    Application Fee
    (USD)

    9651 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

    Scholarships

    Your education is an investment in yourself and your future, and we believe in supporting you. You may be eligible for financial assistance based on merit through our scholarship program. Each year, UWEC awards over $3 million in scholarships. Awards can range from $150 to more than $8,000 per year.


    Graduate
    Students applying to or admitted to a graduate degree program are encouraged to submit the Graduate Student Assistantship/Fellowship/AOP Application by March 1 for the upcoming academic year and summer session. Other department-specific scholarships may have different deadlines.


    Additional Incoming Student Scholarship Opportunities
    Out-of-state awards are for students paying the nonresident or rate. If your tuition rate is changed to WI or MN Resident, or Return to Wisconsin, this award will be reduced/removed to reflect these changes.

    IMPORTANT NOTE! First-year student awards are renewable for up to 3 additional years* (4 years total), and transfer student awards are renewable for up to 1 additional year* (2 years total). Awards are based on the following criteria at the point of admission.


    Nonresident

    • First-year students
      • $3,000 per year, 3.5-3.64 unweighted GPA
      • $6,000 per year, 3.65-3.79 unweighted GPA
      • $8,000 per year, 3.8+ unweighted GPA
    • Transfer students
      • $3,000 per year, 3.0-3.24 cumulative transfer GPA
      • $6,000 per year, 3.25-3.49 cumulative transfer GPA
      • $8,000 per year, 3.5+ cumulative transfer GPA

    *Receipt of award for additional years is contingent upon meeting minimum renewability criteria.
     

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