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Home > Study in New Zealand > Unitec Institute of Technology - Mt Albert Campus > Bachelor of Business in Marketing

Bachelor of Business in Marketing Unitec Institute of Technology - Mt Albert Campus Unitec Institute of Technology - Mt Albert Campus, New Zealand

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Application icon

NZD 26391

Annual Tuition Fee

!
*Subject to change and other fees
Application icon

 Free

Application Fee

Duration icon

36 months

Duration

Duration icon

6

IELTS

Duration icon

60

TOEFL

Duration icon

70%

Min GPA

Program Overview

Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation.

With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts. 

Programme Highlights 

  • Industry-Based Learning (IBL): Gain work experience during your final year by working on real projects in an organisation aligned with your specialisation. During your internship, you’ll work on a project directly related to your specialisation. This provides the opportunity to implement what you have learnt throughout your study.
  • Digital Marketing Certifications: Earn professional certifications in Google AdWords, Google Analytics, and HubSpot Inbound Marketing. 
  • Marketing Simulation Games: Participate in simulations that provide insights into strategic marketing and business decisions. 

Real Business Experience: Work on real-world case studies and create marketing campaigns for New Zealand organisations as part of your coursework.

Digital Marketing 

In today’s digital world, a focus on Digital Marketing is essential.

You’ll gain practical skills in: 

  • Search Engine Optimisation (SEO)
  • Google AdWords
  • Facebook Advertising and PPC campaigns
  • Inbound and Social Media Marketing
     

In addition, you’ll explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms. 

Read more

Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Open

Feb 2026, Jul 2026

Closed

Jul 2025

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

    6 IELTS Score
    60 TOEFL Score Minimum Overall Score
    50 PTE Score Minimum Overall Score
    70% CGPA Minimum Overall Score

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